LinkedIn is the most important social media platform for professionals in today’s business environment.
There are many reasons why you should invest time into creating a professional LinkedIn profile. Some of these reasons include promoting your brand, establishing a presence in your industry, or getting in contact with potential employers or customers. When you have a professional and compelling LinkedIn profile, you can attract more clients and job opportunities, and start earning more money at work!
Here are four sure-fire ways to create a compelling LinkedIn profile on the world’s leading professional social media platform.
Take the Perfect Profile Picture
The perfect LinkedIn profile picture is one of the most crucial elements to a successful account – it’s the first impression you make on people who come across your profile.
Before you start trying to take the perfect LinkedIn profile picture, you should know which types of photos don’t belong on LinkedIn. LinkedIn is a much more professional social media platform than Facebook or Instagram. So the vacation pics and mirror selfies that you could use as a profile picture on those casual platforms won’t work on LinkedIn. Optimally, a LinkedIn profile photo is a portrait, taken with a professional camera, and in a well-lit area. And, of course, don’t forget to smile!
1) Optimize Your Headline for LinkedIn
Your headline is one of the most crucial parts of your LinkedIn profile. It is the first thing people see when they visit your page, so it has to be eye-catching enough for them to continue reading your profile and want to connect with you!
Your headline should communicate key information about you clearly and concisely. It should interest the reader while briefly telling them who you are, what you do, and how you create value.
2) Write an Engaging Summary
There is no single “right” answer when it comes to creating your LinkedIn profile summary, but there are a few key things that you should try and include.
Your profile summary is your story! It should be engaging, informational, and demonstrate the value you provide to potential employers, clients, or other contacts. It is critical to know your audience and what might interest them when creating your summary. Remember, the point of your summary is to get people interested in reaching out to you, so it needs to stand out from all the other profiles they see.
A well-written summary helps you attract clients, stand apart from the crowd, and provides insight into the work you do!
3) Show Off Your Skills
Top LinkedIn users utilize their profiles to market and promote themselves to potential customers and employers. The skills that you put in your profile show off the unique value that you provide to someone who partners with you. They aren’t just a list of attributes, they are the backbone of your presence and authority on LinkedIn!
4) Personalize Your Profile
Your LinkedIn profile should be professional, but that doesn’t mean you have to sacrifice your personality. Keep your LinkedIn profile and content professional, but find a way to incorporate your personality into it. Tell stories about your positive experiences at work or cool projects you were involved in.
Personalizing your account makes you more memorable to visitors and helps you keep your audience engaged with appealing and compelling content!
Want to learn more ways to improve your LinkedIn profile and make more valuable connections? Become a member of Certified.Expert today and unlock your free copy of our LinkedIn guide ebook!