We live in the most incredible era for driving sales and LinkedIn lead generation! I remember listening to Zig Ziglar, the great sales motivator, quote a McGraw-Hill study from 1982 that said it costs a company $178 to make an average sales call. That’s an astounding figure! Zig’s research also found that it took an average of 5.2 sales calls to make a sale.
Do you believe it should cost you nearly $1,000 per prospect to make a sale? Of course not. That’s where LinkedIn lead generation comes in!
Every professional marketer knows that if you want paying customers, you need to improve your LinkedIn lead generation. However, reports show that 65% of businesses find this to be their toughest marketing challenge! Despite this, 80% of all B2B leads come from LinkedIn and 79% of B2B marketers find it to be the most effective source of B2B leads.
In fact, LinkedIn is 277% more effective than other platforms when it comes to social media lead generation! The good news is that generating quality leads every day is an achievable goal; but it takes finesse, time, and work. We’ve made this short guide to help you improve your LinkedIn lead generation. Here are the top 10 tips for getting business leads on LinkedIn.
10 Winning LinkedIn Lead Generation Secrets
1. Make SMART Goals
Your content should be tailored to your business goal. Is your goal to generate leads, get more shares, enhance your brand awareness, or increase your sales? To ensure that you achieve your objectives, use the S.M.A.R.T. acronym to set goals. Successful objectives are Specific, Measurable, Achievable, Results-Based, and Time-Bound!
2. Know Your Audience
Knowing your ideal consumer is a prerequisite to any good strategy. Therefore, the more details you know, the better you can tailor your content to improve your LinkedIn lead generation.
Analyzing your perfect customer helps you curate your content and make it more appealing to your target demographic!
3. Create a captivating company page that strengthens your brand’s image
Your company page is the first thing your audience will see. Its purpose is to help them learn everything they need to know about your business, including information about your services, employees, and the idea behind the company. Thus, your page must be kept up to date to reinforce your credibility and lead generation abilities.
4. Optimize your company page for lead generation
An optimized company page will increase your visibility in search results – both on and off LinkedIn. To do this, use popular keywords, link to your company’s website, and publish only relevant content to avoid being categorized as a spammer.
5. Create relevant, valuable, and original content that engages your customers
The quality of content will make or break your strategy. Remember, it’s not about selling the product, but educating your consumers. Inform your audience about industry trends, how-to strategies, or thought-leadership values that show your brand’s ethics and viewpoints.
Feel free to share useful and engaging content from others to give life to your company page. This will also build relationships with other brands (no company is strong enough to win without allies!) Guard your brand reputation by only posting content you truly believe in.
LinkedIn is a rewarding tool for brands to perfect!
6. Make your content more appealing with visuals
Adding images to your posts can double comment-rates. On their own, videos are 5x more likely to start a conversation and 20x more likely to be shared when compared to other formats! You can even use programs like SlideShare presentations and PDFs to engage users.
7. Post during the highest engagement periods
Avoid posting during weekends, Mondays, or Fridays. Instead, the best days to post for the highest engagement are typically Tuesday, Thursday, and Friday. Being aware of peak posting times can help you hack your business and make it grow quicker!
However, don’t just take our word for it. Keep in mind that posting trends can change quickly and no two audiences are identical – what works for another brand might not work for yours. For example, if your target market is stock traders, schedule your posts before the market opens or after it closes (unless you’re posting urgent news). Here are a few peak LinkedIn posting times to help you get started:
Wednesday: 10am-12pm; 3pm-5pm
8. Turn your employees into ‘brand ambassadors’
It’s imperative to humanize your brand and expand your network! By turning your employees into loyal brand ambassadors, you can increase your LinkedIn lead gen by showing your target audience the ethos of your brand.
9. Join the groups where your ideal customers are found
Not only will joining the right groups increase your reach, but it allows you to position yourself as an industry expert if you consistently share quality content with group members.
10. Use KPIs to measure results of LinkedIn lead generation
Using KPIs (key performance indicators) like achieved engagement, network growth, number of inquiries, and conversions can help you measure what matters. Tie the indicator to your original goal so you can refine your strategy and avoid cold leads.
LinkedIn is the most effective social platform when it comes to B2B lead generation – but only if you know how to use it. Otherwise, you risk wasting your valuable time and resources. With Certified.Expert’s LinkedIn Professional Course, this influential platform will become your most powerful lead-generation tool! Click here to get started today.