LinkedIn has the unique power to generate high-quality leads that turn into customers. Hence, it is a trusted site for business professionals with over 766 million members! The biggest advantage of using LinkedIn is the ability to reach the right leads.
Gaining leads lets you grow your business in extraordinary ways! As such, the professional environment of LinkedIn is the best soil to crop your seeds. However, success on the platform takes strategy and strong planning.
6 Keys to Creating Success with LinkedIn Advertising
1. Understand What Makes LinkedIn Unique
To begin with, LinkedIn is a professional environment. Conversely, most other platforms are personal and informal. Therefore, this gives you a unique ability to reach top-of-the-funnel audiences. Due to the professional setting, users are more receptive to your marketing efforts!
2. Take Advantage of Targeting
You can filter your audience to ensure that your efforts reach your intended recipients. Currently, LinkedIn takes targeting further than other platforms thanks to InMail, which lets you easily contact prospective leads.
On LinkedIn, you can match your business data with user-generated content. Thus, you can identify your target audience and expand your reach.
LinkedIn Targeting Tactics to Start Using TODAY:
Choose Your Targeting Parameters Wisely
Use at least 1 targeting parameter to avoid broad targeting. But the best practice is to consider using the successful rule of 3. Choose three target parameters to narrow down the audience without limiting yourself too much.
Expand Your Targeted Reach
Use Lookalike Audiences to reach people who have viewed similar content.
Utilize Content Suggestions
Content Suggestions help you engage your target audience and provide audience insights.
Use Groups to Help Targeting
Leveraging groups lets you set a target parameter. In addition, Groups can provide more info about interests your audience isn’t aware of.
Use Account Targeting
Increase brand awareness and create a communication platform between contacts by using a targeted marketing approach.
3. Conversion Rates Don’t Happen by Accident
LinkedIn advertising is expensive – but it’s not overpriced. When compared to other platforms, its ROI potential is much greater. Besides, smaller investments that don’t deliver end up costing you more. Instead, larger ones like LinkedIn Advertising help you achieve higher conversion goals – and potentially a greater return.
4. Understand ‘Social Selling’
Whether you opt for organic outreach or paid traffic campaigns, the key is avoiding aggressive selling. Equally important, offering solutions and educating your audience will contribute to your sales. Lastly, never direct sell or shamelessly self-promote – this makes you look unprofessional in the eyes of your followers.
5. Test Multiple Formats to Refine Your Strategy
Check the response rates on your ads. What does your audience like? Some users enjoy posts with statistical figures, whereas others prefer images. By manually uploading the image in your ad, you could earn up to 38% more clicks. Consistently test your tactics until you know your customer!
6. Know the Difference Between Persistence and Pestering
Success depends on engaging with your audience. Therefore, inspire them to discuss your post and then reply to their comments. Likewise, your approach should never feel unnatural or forced.
Persistence is a good thing – but only up to a certain point. If you can empathize with your recipient, there’s no need to worry. Indeed, there’s a reason why successful CEOs usually score high when it comes to emotional intelligence!
LinkedIn’s Value Proposition is Unmatched
LinkedIn lets you target an audience filled with likely buyers. In addition, LinkedIn also minimizes the risk of wasting your money and resources. Accordingly, superior targeting of ideal customers is the secret to increasing your sales!
No business can afford to lose time and resources. Take our LinkedIn Professional Course today and learn to orchestrate your LinkedIn advertising efforts to achieve business harmony!