Many people assume that the only purpose of LinkedIn is recruitment. However, those who know better find it to be a powerful social platform for industry leaders and experts. Unfortunately, many small businesses believe they can skip out on LinkedIn, not knowing the incredible benefits that the network can provide for their growing venture.
This is a dire misconception since small businesses can largely benefit from LinkedIn by building relationships with like-minded professionals, staying up-to-date with industry trends, and finding potential customers.
As such, LinkedIn as a small business tool can provide the following benefits:
1. Increase Visibility
LinkedIn Company Pages rank highly with search engines and make your company visible.
- Stay connected with your employees
- Find prospective customers & employees
- Encourage interaction with your business
2. Build Your Brand
People are more likely to buy from those they know, like, and trust. Your profile visitors should be able to quickly learn about your company and why they should choose you. Also, your company page needs to be complete, up-to-date, and accurately represent your business. Therefore, building a reputable brand is key to establishing your small business on LinkedIn.
Consumers become more informed every day. Building a trusted brand is crucial to your business’ success!
3. Connect With Other Companies in Your Niche
When it comes to branding, it’s incredibly important to make sure your company is discussed by other brands in your niche. With regular presence and frequent LinkedIn activity, you can socialize with your industry peers to extend your reach. Building relationships with like-minded individuals can also establish your credibility as a thought-leader!
4. Showcase Positive Customer Feedback to Increase Sales
Over 80% of consumers read online reviews and recommendations before purchasing a product. Moreover, 75% of B2B buyers are influenced by social media when deciding on a purchase. LinkedIn allows you to warm up leads and achieve “social selling’’. According to LinkedIn statistics, social selling leaders create up to 45% more sales opportunities!
5. Gain an Expert Reputation by Publishing Content and Sharing Your Knowledge
Many industry leaders were discovered by publishing content. LinkedIn posts are welcomed by Google SEO and other search engines, allowing you to build a reputation as an industry expert and educate your audience with valuable content. Consequently, providing interesting content can quickly boost your sales as a small business on LinkedIn.
6. Gain Promotional Benefits by Joining LinkedIn Groups
You can find LinkedIn groups for every business niche. Becoming a member of these groups is the easiest way to promote your business, engage with customers, and create a community around your brand for free! In 2019, statistics showed that only 2 percent of LinkedIn members hadn’t joined any groups. For those with small businesses, LinkedIn Groups are crucial for connections.
As your business grows, LinkedIn will play a crucial role in nurturing its growth. This platform adds a professional aspect to your social media marketing efforts. With Facebook, you can reach a large audience, but through LinkedIn, you can connect with the people that can truly benefit your business – the decision-makers!
This is only ONE of the many reasons why this platform should be a crucial component of your social media strategy. Certified.Expert’s LinkedIn Professional Marketer Course will help you discover all the secrets, tips, and strategies to using this platform, along with the benefits of LinkedIn for small businesses!