The world of social media can feel a bit like the Wild West. There are so many social media strategies, guidelines, and ‘best practices’ that using social media for business can quickly become overwhelming. After Facebook and Instagram, LinkedIn is often unfairly underestimated. However, this site is a powerful marketing tool for your brand and business.
When it comes to B2B marketing, LinkedIn is a powerful brand marketing tool.
Here are some of the reasons why:
Huge User Base
LinkedIn is a thriving social network that boasts users from over 200 countries. With such a huge community of global industry professionals, LinkedIn is a lead generation goldmine for B2B businesses!
Wealth of Users
44% of LinkedIn users have annual incomes over $75,000, which is above the USA national median.
Fortune 500 Companies
A recent survey of business executives found that 76% of Fortune 500 executives engage with LinkedIn on a daily basis. With over 30 million businesses listed on the platform, LinkedIn is almost halfway to reaching its goal of hosting 70 million companies!
The Best Site for B2B Lead Gen
Since its users are high-level decision-makers, LinkedIn generates more sales leads than blogging, Twitter, or Facebook; resulting in extremely high conversion rates. In 2017, LinkedIn reported that 79% of B2B marketers saw the platform as an effective source of lead generation.
Appeal to a Micro-Demographic
LinkedIn is the perfect option for highly targeted communication efforts to a specialized “micro” demographic, offering better opportunities for high conversion rates.
‘Connect’ with Connections
You can connect with pretty much anyone on LinkedIn – it maps out how many connections removed you are from any professional in the world.
LinkedIn is a social media diamond in the rough, but that doesn’t mean you don’t need to work for your success! First, you must optimize your profile for readability. Second, you need to publish the right content. Finally, you should join the right groups and cultivate connections. Currently, the most important thing is to inspire your customers to engage with you.
Many successful businesses generate leads and bring in more revenue by adhering to the following checklist when posting content:
- Make effective headlines that give a promise and inspire an emotional connection
- Use the right number of compelling photos
- Regularly write posts that focus on the company’s goal
- Include a call-to-action that shows what you’re offering – products, services, solutions, etc.
- Include a second call-to-action for comments and engagement
Love it or hate it, LinkedIn is a proven platform for almost any business-related activity. Want to build your brand and online presence? LinkedIn is the place to start! Unfortunately, many users aren’t using the platform correctly.
By using LinkedIn the right way, the possibilities for business growth are endless! Just think about it: there has to be a reason why Microsoft paid $26.2 billion for LinkedIn back in 2016! To help you take advantage of this powerful business platform, our LinkedIn Professional Course is here to teach you all of its secrets!