If you’re a startup entrepreneur, marketer, or business owner, you need to weigh the positives and negatives of using social media platforms to boost your brand, services, and marketing potential. In order to make this decision, you need to test different ways to prove the value of social media for your specific business.
Can social media help you enhance your marketing budget?
Social media is one of the most economical ways to market your product. Many businesses still focus on “traditional” marketing methods, despite them costing more and potentially taking longer to achieve results. Social media, on the other hand, is an ever-expanding universe of possibilities to reach your target audience!
Social media can achieve a lower cost per thousand views or impressions than other types of advertising like print, TV, or radio. In addition to the lower cost per viewer, the level of targeting is much more precise. You’re able to reach a more optimized target audience and many more people by using social media apps and platforms, than if you solely relied on a traditional method like radio.
Social Media Ads
How do you advertise your brand?
Facebook and Twitter Ads Manager both provide a daily reach for their campaigns, which you can then utilize for your specific brand to calculate a personalized cost per thousand impressions.
The same can be applied to TikTok. You can use the TikTok analytics feature to determine your brand’s estimated daily results, including reach, link clicks, and audience size. This allows you to analyze your current marketing tactics and see if utilizing social media platforms is best for your brand’s goal, reach, and campaign.
What effect is social media having on your business persona?
While your business may not regularly use social media at present, it’s very likely that your customers are active on social media. With so many platforms available nowadays, it’s highly probable that your customers are discussing your products or services online – and you won’t know what’s being said if you’re not up to date with current social media platforms!
Do you know what people are saying about your brand?
Monitoring social channels is one of the best ways to understand what your audience is saying about your brand. It can also give you a chance to respond to negative feedback and complaints, and see what is working with positive comments.
Resolve Poor Reviews
Do you have an effective CRM platform?
The ability to engage in conversations gives you a chance to quickly de-escalate any issues that have arisen within your business. In pre-social media times, a bad review could spread and wreak havoc on your business. Now, you have a chance to put out the fire before it gets out of control!
Understand Your Customers
How well do you know your audience?
Take some time and figure out how your customers are talking about your business. See why they are discussing your brand and your methods. If you find that responding to social media comments and seeing complaints online can be beneficial to your business, then getting a social media presence can enhance your standing. Even if you’re a smaller brand and you are initiating the discussion, staying up to date on your customers’ opinions is a game-changer!
Appeal to the Younger Generation
Are you reaching your target audience effectively?
An easy way to start out on social media is by making a Facebook page to post photos, updates about your business, info bits, and exciting news about your brand. Once you become more tech-savvy and your social media presence grows, venturing out into niche markets in various apps can benefit your business even more. Using apps like TikTok can seriously appeal to a younger audience, especially the Gen-Zers; whereas LinkedIn is great if you run a B2B business. If your brand wants to attract a younger demographic, then using younger-targeted apps like TikTok can grow your audience and customer base significantly!
Are your competitors winning the game?
If your competitors are active on social media and responding to comments, posting new content, and giving updates about their business, they may be taking potential customers away from your brand. Clients are more likely to go with what they know – or what they can more easily find. If you don’t have a social media presence, you are leaving money on the table.
Social Media Ads
How are you spreading your brand message?
Take a look at what your competitors are doing on their social media profiles. See if they are running any paid ads on apps like Instagram, TikTok, or Facebook.
For younger audiences, are they up to date with the current hashtag challenges on TikTok, using humor and viral trends to attract a younger target market?
Do you know where your website traffic is coming from?
Chances are many people are visiting your site from social media or from a link that a friend shared with them. If you don’t have an active content marketing strategy running with brand-related content and articles, rarely will someone happen to come upon your site from a Google or Bing Search. Content marketing can often be more labor-intensive than maintaining active social media channels.
Use Google Analytics to see where your traffic comes from. Take a look at the ‘Channels’ section and look out for ‘Social’ in your Google Analytics page. This allows you to see a breakdown of each network and which site is sending you traffic from your social media efforts.
Is there a lack of knowledge?
We know you’re old school, but where else can you find a huge auditorium (AKA Facebook, Twitter, LinkedIn, etc…) filled with potential customers, listening to your brand’s voice throughout the day? You might not even use social media yourself, but that’s no reason to write it off for your business! After all, with all of the latest info and stats about social media usage in terms of marketing for brands and businesses, the only thing it can do for you is help you increase traffic, customers, and connections. Sounds pretty good, yes?
Getting Started with Social Marketing
Getting started with using social media for your business can be a confusing endeavor. Learning social marketing comes with a steep learning curve – so how can you ensure that you’re learning the right strategies? Certified.Expert has got you covered! With our Social Marketing Basic and Professional Certifications, you’ll learn all of the best tips, tricks, and practices for supercharging your business with social media. Get started today!