A micro-influencer is a smaller influencer – someone who has the power to change consumer behavior, make a big impact on the fortunes of brands through endorsements, and build support for a movement or an idea.
Some sites classify a micro-influencer as someone with an audience of 2,000-50,000 followers. They are typically on certain social media channels, or various platforms, and represent a specific passion, topic, or niche market.
When we think of influencers, we tend to think of the huge names on Instagram with millions of followers. These mega-influencers can easily charge hundreds of thousands of dollars for a single post of themselves wearing a brand’s merchandise!
By becoming an influencer, you could potentially make a living by posting photos doing the things you love! If you also have your own product or service to sell, you can become extremely successful.
Although being an influencer is a great ambition, it’s also one that might seem impossible. The good news is that you don’t need to become a global superstar to be an effective influencer. Instead, you can become a “micro-influencer!”
Micro-influencers are often the most informed in their niche, have an engaged community of followers, provide believable content, and are trusted by their audience. If being a micro-influencer sounds like something you are interested in doing, keep reading!
I’m still confused. A Micro-What?
A micro-influencer is an influencer that has a few thousand followers, as opposed to millions. As a result, massive brands won’t want to pay them hundreds of thousands of dollars to upload their posts. But at the same time, even small influencers can attract smaller brands and slightly smaller paydays, meaning they can still earn a living doing what they enjoy!
What’s key here is that, as a micro-influencer, you have a small audience that is extremely engaged and loves the content that you put out. Micro-influencers often have a high average engagement rate because their community is smaller, focused on specific content, and enjoys the detailed nature of the content in their niche!
In the social media marketing industry, the average engagement rate is 1-3%, which typically reflects what you would see for a bigger influencer. More often than not, micro influencers have a higher engagement rate than the industry standard. As a micro-influencer grows their following, the engagement rate tends to decline.
Put it this way: it’s better to have 2,000 supporters if 100% who like every post and buy every product you create, instead of having 1,000,000 disinterested followers. The latter can be extremely destructive to your brand!
Creating 2,000 loyal followers is a very realistic goal. MUCH more realistic than gaining hundreds of thousands of influencer followers. So how do you get there?
Here are the basics you need to follow if you want to become a micro-influencer. While there are many strategies, these best practices will help you to get there quickly and in a way that is sustainable, profitable, and effective.
Create Your Platform
First, create your influencer platforms. Again, there are lots of ways to do this, but we suggest that you decide to focus your main efforts on:
Instagram or YouTube
These two platforms let you be highly engaging and visual with your content. They let you really express yourself and get people to invest emotionally in your ideas and what you’re selling as an influencer.
Then, you are going to back those platforms up with a Twitter profile, where you will talk regularly and let people see some insight into your life and personality as an influencer.
Finally, you’re going to create a blog where you will regularly post content and where you’ll potentially be selling products in the future. Make sure this blog is responsive, mobile-friendly, quick to load, and has large, easy-to-read text. You can use WordPress to accomplish all this, but the main goal is to ensure your site is able to compete with the very best influencers in your niche. It must look and feel professional.
Other Influencer Platforms to Check Out
If you’re searching for other influencer platforms to expand your reach, here are a few other sites that you can check out:
- Upfluence is an influencer marketing platform that is a self-serve website, allowing it to be priced at a level affordable by small and medium-sized businesses. The site uses a massive database with 500 million items of content, across Facebook, Twitter, Instagram, YouTube, Pinterest, and individual blogs to drive your marketing efforts!
- AspireIQ is another self-service influencer platform that works in tandem with Instagram and YouTube. With a database of over 150,000 influencers, anybody can sign up to this website, letting creators connect, network, and collaborate.
- Another micro-influencer platform that can help boost your exposure is #PAID, one of the first platforms that offered targeted campaigns for various sections of your sales funnel. It recognizes that influencers have extremely good content that has built them their audience, and believes that influencers should continue creating exciting content for their brand!
- You can also use Creator IQ, an influencer marketing platform that’s trying to solve follower fraud, unrealistic reach metrics, and inauthentic influencers. Creator IQ directly integrates with social platforms, creating a huge ability and scope for over 15 million of its creator’s accounts.
As an influencer, YOU are your brand! That means you’ll be creating a “personal brand” that will use your name and image in the marketing. This is a great way to create more of an emotional connection with your audience and to make you the influencer (rather than just a website owner).
You need to make sure that you’re living the lifestyle you are promoting and you become a role model. If people see you as living proof that your advice works, they will be inspired to follow you to achieve what you have.
This is why it’s so crucial to pick a niche that you know really well and have lots of experience in! Many content creators spend years figuring out who they are, what they’re good at, what their influencer brand is, and who they want to influence. Influencers can’t build a brand based on things they don’t care, or have knowledge about.
With the influencer marketing world evolving rapidly in recent years, some of the most important aspects of a personal brand is being open, honest, and staying authentic to your true self!
Create Relatable Content
In addition to following your real passions, you need to create relatable and inspiring influencer content to add value to your followers’ lives.
Create content that remains true to your brand. Stay authentic to yourself and your target niche instead of trying to sell-out and work on campaigns that are not aligned with your brand’s values. Stay true to your personal brand and your audience will reward you with their loyalty!
Staying true to yourself and your influencer brand involves keeping in line with a theme – your theme! Once a creator has found their specific niche, it is imperative that they consistently remain within this niche.
If you are going to be a thought leader, then you need to lead. That means you need to know your values, key lessons, and what you’re trying to say as an influencer. By being consistent, you’ll develop long-term loyal followers, and all of the content you produce will be coherent.
You might be wondering why branding is important. Showcasing your expertise in your particular niche works in your favor by instilling trust and credibility in your work by producing consistent content.
THIS is what makes your followers rally behind you and get on your influencer team!
Creating Legendary Instagram and YouTube Content
Once your platforms are up and running, the next step is posting regularly on Instagram, YouTube, and your blog. You need to maintain a consistent stream of content as an influencer, even when there doesn’t seem to be many people reading!
Live the Lifestyle
On YouTube and Instagram, the aim is to show yourself living the lifestyle you’re promoting as an influencer, thereby inspiring and motivating your audience! That means centering on the specific niche that you’ve made for yourself.
For example, if you have a fitness influencer brand that’s about being happy, fit, and healthy, then you might show photos of yourself jogging on the beach. You might post images of yourself drinking a smoothie or relaxing in the sun. Underneath each post, you can provide helpful influencer tips and advice. To perfect your content, a bit of editing or filters can help make everything look just right.
If your influencer brand is about heavy lifting and serious hardcore strength, then your posts might be motivational phrases and images of the gym. Your captions might be discussing how to not give up in the face of adversity.
Use Pre-Made Templates
If you aren’t sure where to start, you can search for some ready-to-use templates that will help you create great Instagram posts. Online tools like Adobe and Venngage are super useful when creating attractive visuals on your platforms.
Try Different Formats
After you’ve mastered your theme and posting regularly, sometimes you may want to mix it up by playing with different formats. You can use carousel posts, short videos, and GIFs to mix up your content and keep it engaging and unpredictable!
Repost Niche Content
You can repost Instagram influencer content from other brands within your specific niche. If you don’t have time to post something on the day you’re supposed to, you can repost someone’s photo if their message is the same as yours! This strategy gives you easy post content and helps you connect with other influencers. Just make sure you don’t overuse reposts and risk making your content unoriginal.
Set the Tone
On YouTube, you’ll create videos to answer specific questions for your audience in a style that speaks to your brand. The editing should help to set the “mood”. Will you use fast editing with electronic, upbeat music? Or will you use a subtle haze effect, in a more casual manner?
Will your backdrop be an immaculate desk set-up or a lived-in living room? Will you wear a sharp suit and look serious or smile and dress casually?
When you make a YouTube video, you need to set the stage as an influencer. This means preparing the place you are going to record so that it looks best on camera.
If you’re recording an entertaining video blog that is lighthearted, you may want to choose the spot in the room with the best lighting and create a fun background behind you.
If you’re recording content that’s less flexible and done in a fixed location, then you will need to prepare the specific area, which may not be in your room, but somewhere with equipment ready for you to use.
Keep the Background Professional
Ensure the background of your video isn’t distracting from your message or video. If you’re trying to keep it as simple as possible to really hammer home your ideas, then keep clutter out of the shot and allow the subject of your vlog to take center stage in the video. Use a backlight setup to separate yourself from the background for a professional and clean looking backdrop!
More Powerful Tips
Optimize Your Posting
What is optimization, you ask? Optimization is making something optimal for growth and creating the opportunity to receive additional value. Anything within your digital marketing strategy can be optimized to help it perform better, like a Facebook ad, Instagram post, influencer campaign, or anything else.
Optimization is crucial to driving the best results and increasing your reach, helping you make the most of your influencer marketing efforts. The digital space and platforms are changing and evolving, so you need to figure out how to properly optimize your posting.
Creating photos and videos takes time, but it’s critical that you post regularly if you want to keep growing as an influencer and hold onto your audience.
You should make it as simple as possible to create content. Maybe you stick to a 4-minute format for your videos, and keep an area of your home with the camera set-up ready.
You can also batch-make videos and posts, so that you produce content in one go and upload it gradually later on.
Interact With Your Audience
Performing well on social media means not just posting, but thinking about what’s coming in. Speak with your audience, answer their comments, invite them to make suggestions or DM you to chat.
Engage in other influencer communities using your brand name to make yourself known in these circles. If you can become someone that people consider an “online friend,” and they will be far more committed to following your content.
Build a Sense of Community
The best way to have your community engage with your micro-influencer posts is to build a sense of community. If you can introduce yourself to potential customers or followers in a personal way, they’ll feel more open to doing business with you. Try responding to people on social media with a face linked to the brand instead of using a company name and logo.
Create a Team
Next, you can make your customers a part of your micro-influencer team. People love feeling important and useful, you can create this environment by making a way to collaborate with your customers and have them involved in your business.
Share Exclusive Content
Third, you can share exclusive influencer content or offers to your followers and audience, making them feel like they’re getting the best idea for following you and believing in your product. Keep people in the loop with a timely email, social media post, or fun challenge.
Run a Competition
Lastly, you can create a competition or hashtag challenge that influences people to want to participate. This also lets you get a great deal of information from your target market and customers, letting you get to know more about them while they feel more connected to you as an influencer.
How to Improve Your Blog Content
Include an Overview
Writing a great article can be hard when you’re following all of the contradicting rules. One thing we are often told is that our articles should get to the point quickly and grab attention. Thus, we often start with an eye-grabbing opening line to reel in the readers. However, this can prevent us from carrying out the other instruction we are often given – to lead into what we’re saying with a well-structured introduction.
Both of these tips make sense, but implementing both of them is nearly impossible.
How can you make your article grab attention, when you are slowly leading to your points and building suspense? The solution is to use a short overview that summarizes what you plan to say as an influencer and acts as an advert for the article. For this piece, I may have written the following blurb at the top…
“Writing articles for the web is a whole different beast from writing articles for magazines. Today, we’ll take a look at how you can make the content on your site more effective and gripping to bring you online success! “
That way, I can then start with a slow introduction that sets the scene without readers losing interest before I get to the point.
Don’t Forget to Write a Headline
Without a catchy headline, people won’t click on your blog. Some marketers even suggest that 80% of your time should be spent writing headlines, and only 20% should be writing content.
There are two main approaches you can use while writing blog post headlines as an influencer. You can decide on your final headline before you write the rest of your post, or you can write your blog post first and then create the perfect headline based on what you wrote.
Make Your Content Longer!
There are many reasons to make your content longer as an influencer. One of them is to satisfy Google’s search algorithm, with many bloggers suggesting that their longer articles seem to rank higher than the shorter ones.
At the same time, by making your content longer, you can make it appear more in-depth. This makes your page the ‘go-to’ resource for that particular topic and fends off the competition!
The best length for blog articles is generally thought to be around 800 words, but make sure that you think about the context and the topic – don’t string your text out artificially after you’ve run out of things to say. If your content is longer, use headings to break it up and make it more digestible. Each of these headings should be gripping and eye-catching so that you remain a relatable and interesting influencer.
Is My Post Too Long?
It has been found that the average content of the top 10 results is generally over 2300 words, meaning that there is a sweet spot for content, and the longer it is, generally the better for influencers. There is a limit, however. The most shared content is between 3,000-10,000 words, with most content being shared on Facebook. Anything less than 1700 words severely drops on Google searches in terms of positioning, showing that articles and blogs generally get more engagement when they’re longer.
Despite this ‘rule’, keep in mind that if you are trying to drive home a point and you have limited facts and things to say, then keeping your blog post short is the best option as an influencer. You want to keep the readers’ attention, and you can only do this by keeping your micro-influencer content engaging and exciting!
Make It Gripping
Use the Word ‘You’
Attention spans online are even shorter than they are in the real world, so you need to work extra hard to keep up the energy and interest. One way you can do this is to address the reader directly using the word ‘you’ – something else that Google may be looking for.
Use the Present Tense
Another way to make your influencer content more exciting for readers and keep them engaged is to write in the present tense whenever possible. Go through your old articles and look for uses of the past tense and future tense – could these be changed for a more active present tense?
Keep the Reader Engaged
Influencers can keep readers interested and engaged by leaving readers with questions, having a spectacular introduction, and telling a great story.
Write a Captivating Introduction
Leave readers questioning by reflecting on how they can use the information you provided them with. Containing a promising introduction includes having eye-catching and entertaining sentences, especially since readers decide whether or not they want to read the post within the first few sentences.
Use an Anecdote
Lastly, using an anecdote or a story in your influencer blog post can help make the content more relatable to the reader.
So, you have a clear mission statement, a stunning website, and a social account with a strong message. You’re outputting great content and interacting with your community at every opportunity.
From there, it’s simply a matter of time and growing slowly. Becoming an influencer doesn’t happen overnight, it takes consistent effort. Keep in mind that while you’re promoting your content online, you might have to change and adapt according to the developments in your industry.
As the business and content marketing world evolves, you need to keep your business profitable and evolving with the times. If you do this, your business model and content will always be exciting to your readers and customers.
Don’t give up! Keep posting and you’ll find your follower-count grows bit by bit. Within a year, you’ll be what we consider a “micro-influencer.” Suddenly, doors are going to start opening up, providing you with new and exciting opportunities. At this point, the only limit on earning money and springboarding new projects will be your imagination!