As previously stated, LinkedIn has a network of over 690+ million members, 260 million active users, and is about to reach a milestone of 675 million members. 46 million of those users are students or recent graduates looking to get a jump start on their career search. According to LinkedIn and Adweek, Millennials make up a significant chunk of LinkedIn’s total user base, which is a great opportunity for B2B marketers.
There are many features available to business marketers that narrow down the target audience as needed, even as the network continues to grow.
With so many members, it’s hard to imagine not using LinkedIn in your business marketing strategy. When Microsoft acquired the platform in 2016, it made LinkedIn think of what it can do for its members. In October of 2018, LinkedIn partnered with Oracle, a software company that specializes in databases, and announced that it had new integrations in the works. The most prominent of these integrations was the overhaul of the recruitment tools, making switching back and forth between screens easier for the recruiter, and finding talent easier.