Chapter 2 – How To Create a Killer Profile that Converts More Leads

When it comes to marketing your business, you must have a complete and updated profile. Having a complete profile is the best way to increase views, connection requests, and show up in searches made by potential clients and connections. LinkedIn provides a completion tool so you can keep track of what parts of your profile need attention. It also provides you with tips to help complete your profile and writes a summary based on your profile information.

The Profile Strength Meter

If you want to start increasing the targeted leads you receive from LinkedIn, then you need to ensure you have an interesting, eye-catching, and easy-to-follow profile. You must have a clear mission statement for your company. Your company’s profile is where you can show your target audience why you have the best solution for their problem. There are many ways that you can use your profile to your advantage.