Chapter 5 – How to Measure and Monitor Your Results

Measuring your results and monitoring your performance against your original objectives is essential. This is where many businesses tend to fall short of utilizing LinkedIn to generate leads and increase sales. If you aimlessly post content and then wonder why your campaign isn’t working, you won’t get very far in achieving your goals. 

When you take the time to measure your results, you’ll discover how to achieve your goals and objectives. It will also help you to put an end to efforts that aren’t working, saving you both time and money.

When you work out your strategy and tactics, you will be estimating how to accomplish your business goals and campaign objectives. However, as your campaign runs, you will be able to see exactly what you need to do. For instance, after your campaign has run for a while, you might determine that you need to increase the amount of money that you spend on advertising to attract new followers, or you may need to change the kinds of posts you are making to increase engagement and reach. You need to learn how to make your marketing campaign work for you, which means you need to constantly measure your success against the goals that you set and adjust your strategies to achieve results.