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What’s your job role

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Question 1 of 16

1. Question
- Using pets in photos is very important so you look professional with a casual side
- Profiles with photos are 7X more likely to be viewed by others.
- Pictures with pets are a great way to show your fun side and start conversations.
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Hint

HINT: Not all pictures belong on a professional platform like LinkedIn!
Question 2 of 16

2. Question
What is the best way to approach influencers?
- A personal story
- Mission statement
- Your top LinkedIn connections
- What your company offers
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Question 3 of 16

3. Question
The following are best practices when communicating with your prospective influencer EXCEPT:
- To avoid spending time cultivating dead-end leads
- To check whether your efforts are successful
- To have the opportunity to readjust and edit your strategy
- All of the above
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Question 4 of 16

4. Question
What is Social Monitoring?
- Learn new skills
- Improve your existing skillset
- Train your employees
- Upload video content that is specifically tailored for your audience
- All of the above
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Question 5 of 16

5. Question
It is recommended that you crosspost videos across your social media channels.
- Being easily reachable
- Overposting on your page
- Publishing lengthy content
- Spamming users
- Sending generic messages to save time
- Self-promotion pieces
- Adding a connection to your email database
- Composing very large texts for potential clients to read
- Never taking the conversation off LinkedIn
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Question 6 of 16

6. Question
The following are benefits of working with micro-influencers except:
- Post old reviews from customers on your page
- Include private emails from customers saying how much they like your product
- Include customer testimonials on your company page
- All of the above
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Question 7 of 16

7. Question
What is the best time to post on LinkedIn?
- Test multiple messages or versions of your ad creative to see which one resonates most with your target audience.
- Use A/B testing to optimize targeting. Create a campaign, duplicate it, and alter the targeting criteria slightly. Run both campaigns to learn which parameters are most effective for your business.
- Include 3-4 ad variations in each campaign. Campaigns with more ads can reach more people in your target audience.
- Every 1-2 weeks, pause the ad with the lowest engagement and replace it with new ad creative. Over time, this will improve your ad relevance score based on indicators like clicks, comments, and shares.
- When you don't see any results, change several factors of your campaign at once, such as audience information and the script.
Correct

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Question 8 of 16

8. Question
What is User Generated Content?
- 94%
- 74%
- 84%
- 64%
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Question 9 of 16

9. Question
The following are social media contest ideas EXCEPT:
- Personalize connection requests
- Send a welcome message to new members of your Group
- Respond promptly to messages and comments
- Post content regularly
- Add your connections to your email list
- Request recommendations from your associates
- Nurture your relationship
- Stay updated so you can stay on top of the game
- Keep it professional
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Question 10 of 16

10. Question
Which is NOT an example of Online Community?
- TRUE
- FALSE
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Question 11 of 16

11. Question
What is the advantage of building a presence on smaller niche networks?
- Core target audience
- Info about your beloved pet goldfish
- What content will attract your audience
- Other companies that are similar to yours
- The desired outcome of the content and avertisement
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Question 12 of 16

12. Question
This social media scheduling tool lets you schedule and publish hundreds of social media posts at once, secures your social media login information, and saves your content on the cloud.
- Using the “follow” feature allows you to see the user's posts and articles on your newsfeed, but they won’t be able to see yours.
- Almost none, they are pretty much the same
- When you follow someone, you don't get to see all of the articles they post.
- Only by connecting you can see their complete profile.
Correct

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Question 13 of 16

13. Question
This social monitoring tool allows you to monitor discussions and brand mentions on sources such as blogs, forums, and social media, to analyze keywords, get instant access to real-time and historical data, and track word-of-mouth discussion about your brand.
- When you don't want the person to know you are interested in their connection
- When you dislike the person
- When you want to follow industry influencers that you may not know personally, but still want to see their content.
- When the person is your competitor
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Question 14 of 16

14. Question
This social media intelligence tool is designed for enterprise-level users.
- To know the salaries of your competitors
- To assess your earning potential when you’re gearing up for an annual performance review or negotiating a final offer at a new company by seeing wage information based on your role, location, company size, and how much other people in your role are earning.
- To create deeper connections within your network
- To share insights
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Question 15 of 16

15. Question
This workforce tool helps you implement employee engagement programs to turn your employees into brand ambassadors.
- What is the outcome that you want?
- What is the meaning of life?
- Who are you writing for?
- What are the obstacles of your intended audience?
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Question 16 of 16

16. Question
This conversational marketing platform allows you to drive human conversations with on-site and in-app chats and automated personal assistants that convert leads into customers.
- 300
- 150
- 248
- 418
Correct

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