Adding a Lead Gen Form to the Ad

Adding a Lead Gen Form to the Facebook Ad

You have to add a lead gen form to your ad manually. Scroll down to the “instant form” section and click on “new form”. Start by editing the name of your new lead gen form.

Now edit the “content” in your form. First, select a “form type”. There are two form types available.

“More volume” forms will allow you to use a form that is quick to fill and submit on mobile devices. “Higher intent” forms will allow you to use forms that add a review step that gives leads a chance to confirm their info. “Higher intent” forms are similar to double opt-ins. In this example, we are going to select a “more volume” form.

Now add and edit the “intro”. Adding an “intro” is optional, but if you do, you’ll be able to add a headline and layout text to your sign up form.

In this example, we are going to add an “intro”. Let’s start by adding the headline in the “headline” field.

Now select the “intro image”. You can select to “use the image from your ad” or to “use uploaded image”. In this example, we are going to use the image from our ad.

On “layout” you can describe your offer. This is a required field. You can use a “paragraph” layout or a “bullets” layout.

On the “questions” section you can customize the headline above the required fields and select what information you ask leads for before they sign up. You can also request additional information by clicking on “add the custom question”.

On the “privacy policy” section you will be required to provide a link to your company’s privacy policy page. You will simply have to paste your website’s privacy policy page URL in the “Link URL” field and to enter a display link text such as “Our Privacy Policy” in the “link text” field.

You can also add a custom disclaimer by checking the “add the custom disclaimer” box. Adding a custom disclaimer also allows you to add a “consent checkbox” to ask people to agree to your disclaimer.

Lastly, on the “thank you screen” section you will be able to customize the “thank you” page leads will see after submitting their info.

Now click on the “settings” tab. Start on “form configuration”. First, “choose a form language”. Now choose a “sharing” option.

The sharing options available are “restricted” and “open”. “Restricted” sharing will allow you to only let people who are delivered your ad directly to submit your form. “Open” sharing will allow you to let anyone share and submit your form.

In the “Field IDs” section you can customize the required form fields with your own text. You can click on “finish” after you customize your new lead gen form.

Your new lead generation ad is ready, and you just have to click on “confirm” to get it approved and running!