You can start adding the website visitors that you track on your website to a custom audience. You can save this custom audience to target it with an ad campaign designed to convert these visitors into social media followers.
To create your custom audience, click on the main menu icon in the ads manager dashboard, and then click on the “audiences” option under “assets”.
Now click on “create audience”. Then click on the “custom audience” option. Now select “website traffic” as the source of your audience.
As you can see, website visitors tracked by your Facebook Pixel will be added to this custom audience. Enter a name for your new custom audience in the “name your audience” field and click on “create audience”. Now click on “done”.
Your new custom audience is ready, and you can target your website visitors with a Facebook ad campaign.