Creating the Ad Set

Facebook Creating Ad Set - Social Media Association Training

Now it is time to create the ad set for this campaign. Enter a name for your new ad set in the “ad set name” field. Now choose the Facebook page that you want to promote in the “pages” section.

If you’re setting up a lead generation campaign with your selected page for the first time, you have to accept “Facebook’s lead ads terms”.

Now scroll down to set up your audience. First, select your “locations”. Now select “age”, “gender”, and “languages”. Now select a “detailed targeting. Then select “placements”.

Now select your “budget type”, enter your ad spend, and select your “schedule”. Click on “Continue” to move to the next step.