Creating the Ad

Facebook Lead Campaign - Creating Ad

Now it is time to create the ad. First, enter a name for your new ad in the “ad name” field. Now select your ad format. In this example we’ll select the “single image or video” format to upload the cover of our lead magnet.

To upload this cover, we’ll just have to click on “upload image” to upload the image from our computer.

Now scroll down to the “text” section. Enter your ad copy in the “text” field and your ad headline in the “headline” field.

Now enter a brief description of your landing page in the “news feed link description” field and select a “call-to-action” button.