Next, you will need to identify your target audience. This is a prerequisite for creating your ad campaign. LinkedIn has hundreds of millions of members, all of whom are potential customers. When you start creating content, you need to consider their questions, needs, potential problems, and ways to solve those issues.
Content marketing should anticipate the needs of your audience, facilitate opportunities for meeting those needs, and show that you are the ideal company for the job. For that to be a possibility, you need to research your target audience. Take time to look at what your target audience is posting on their news feeds, the industries they work in, and other products and services available to them. The more you can build a detailed profile of your “ideal customer,” the more you will be able to optimize your content creation!
As another research option, you can use your current connections to see what your target audience will want. Your current LinkedIn connections are likely already potential customers!
Generally, your target market is already aware of the type of product or service you are offering, so look at what your competitors are creating as well.
LinkedIn has a marketing tool called Web Demographics that tracks who is visiting your site by cataloging their profile information. This will allow you to see company names, seniority level, job title, and other necessary information that can also help you tailor your content.