To create a paid ads campaign on Facebook, you need to access the ads manager. Go to http://facebook.com/adsmanager/creation on your browser while logged in to your Facebook account to access the campaign creation page directly.
You’ll be able to start creating your new ad campaign on this screen, step by step. The first step is to select your campaign objective. Selecting a campaign objective provides you with a campaign setup that is optimized to help you achieve your marketing goal.
Because your marketing goal for this campaign is to increase your reach, you have to click on the “reach” option.
Now enter a name for your new ad campaign in the “campaign name” field, then click on the “set up add account” button.
Next up you will be asked to select your account country, your currency, and your time zone. Click on “continue” after selecting your ad account info.