Including keywords in your profile is critical. The keywords that you use in your profile are what make your company searchable and should relate to your products and services. Marketers, salespeople, and recruiters all have a specific set of keywords that they search for – optimizing the keywords that you use to describe your business is crucial for marketing success.
If you aren’t sure about how many keywords you have in your profile, you can copy and paste your content into a wording program like Wordle (https://wordle.net) to see which terms you’ve used and how many times they are used. If you find that you haven’t included enough of the right keywords, you can increase the frequency of the preferred keywords.
If you don’t know what your industry’s popular keywords are, you can analyze the profiles of other successful influencers in your field. Just make sure that you rewrite the text in your own words to avoid any plagiarism issues.