Including keywords in your profile is important. The keywords that you use in your profile are what make your company searchable and should relate to your products and services. Marketers, salespeople, and recruiters all have a specific set of keywords that they search for – keywords that you use to describe your business are essential.
If you aren’t sure about how many keywords you have in your profile, you can copy and paste your content into a wording program like Wordle (https://wordle.net) to see which terms you’ve used and how many times they are used. If you find that you haven’t included enough of the right keywords, you can increase the frequency of the preferred keywords.
If you don’t know what the popular keywords are, you can analyze the profiles of others in your industry. Just make sure that you rewrite the text in your own words to avoid any plagiarism issues.