LinkedIn Analytics

LinkedIn Analytics provides you with the metrics and trends of your company page. It is split into two sections, Company Updates, and Followers.

The Company Updates section tracks three areas on your company page:

  • Updates
  • Reach
  • Engagement

The updates area provides you with a table that summarizes the most recent updates from your company page. This table includes the following:

  • A preview of the post.
  • The date that each update was posted.
  • The audience that the update was sent to, either your followers or targeted audience.
  • Which campaigns you have sponsored an update in.
  • The number of times each update has been shown to members.
  • The number of clicks on your company page, logo, or content.
  • The number of times people have liked, commented, or shared an update. 
  • The engagement percentage of your content.
  • How many followers you gained by promoting an update. 

The reach area of LinkedIn analytics displays a graph that shows the number of times your updates were seen through a paid campaign or organically. You can select your preferred date ranges from a drop-down menu to customize the data that you view. 

Within the engagement section of the analytics, there is a graph that shows the number of times a member clicked, shared, or commented on your organic or sponsored content. The graph includes the following:

  • Where your followers are coming from.
  • The total number of LinkedIn members following your page.
  • The followers that you gained without advertising.
  • The followers you gained through sponsored updates or company follow adverts. 
  • The top five places where your followers are coming from as a percentage of your total followers. 
  • A breakdown of who is following your company page.
  • How your number of followers has changed over time.
  • The number of followers compared to other companies.