Another new feature that businesses should take advantage of is the Campaign Manager feature. This new feature will adjust bids on sponsored content through the automated bidding feature, so businesses can gain the optimal outcomes for their advertising budgets.
The Campaign Manager feature allows marketers to put in an objective, with the automatic bidding feature finding the best members to fulfill the objective. Advertising will now be allowed on personal pages to support the branding of products for smaller businesses. Customer-centric marketing will start to become more prominent when the AI elements change how we use digital products and communicate online.
These days, the B2C buying cycle is getting much shorter because of recommendations from artificial intelligence data. This allows customers to make minor purchases on behalf of the data, which turns into a faster buying cycle. However, the opposite is true when it comes to the B2B buying cycle. That cycle is getting longer due to more consideration and deeper examination of the content.
Due to the growing popularity and increased practicality of AI, more business marketers are planning to invest in artificial intelligence in the coming years. AI can significantly raise communication efficiency and awareness of better marketing approaches. LinkedIn is joining this train by adding Lead Gen Forms.
Lead Gen Forms make generating leads easier by automatically populating a customer form using a member’s LinkedIn profile. Lead Gen Forms then transmit that customer’s information, including their name and contact information. Once the potential customer clicks the submit button, they can be transported to the Thank You page. The business will then be able to see the content that attracted the potential customer to the page.
On the marketer’s side of Lead Gen Form, once the prospect submits the data, it can be stored in the Campaign Manager for download into marketing tracker software. LinkedIn is providing business members with marketing tracking tools to better assist a company’s marketing campaign. It is also offering ways to integrate sales and marketing teams to streamline the buying process for B2B sales by creating an easy-to-navigate sales and marketing tab.
Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn!