Over-Posting Updates and Publishing Too Many Articles

While you want to create content on LinkedIn and provide updates about your company, if you add too much content, either by posting links or publishing directly to LinkedIn, you run the risk of being seen as unprofessional or a spammer. 

Sharing a minimal volume of content means you can save your best stuff for LinkedIn. Think of it like inviting your top customers to a dinner where you bring out the best cutlery and plates. LinkedIn is your fine-dining experience, whereas Facebook and other social media platforms are more of a block party!