After Microsoft stepped in, LinkedIn introduced several new features, such as Showcase pages. This extension of business pages is designed to highlight your company’s business or initiative.
LinkedIn also introduced a calendar chatbot, which syncs the calendars of two LinkedIn users so they can meet up. This is especially helpful for people wanting to connect with others in different time zones. Although a standard chatbot feature has yet to be implemented on LinkedIn, AI technology has already made its way to the platform in the form of smart replies or suggested responses.
LinkedIn Elevate enables organizations to interact with the people who matter most to their business. They provide users with a unique opportunity to tell their brand stories in ways they can’t anywhere else. Over the last four years, hundreds of users have used Elevate to help their employees become brand advocates.
At the same time, these customers and over 50 million more organizations have worked to build their LinkedIn Page to engage with their audience. LinkedIn will now build on the success of both products by bringing Elevate’s functionality and LinkedIn Pages together by December 2020, at which point Elevate will no longer be available as a stand-alone application.
At this point, alternative tools can also be leveraged to match the functionality of LinkedIn such as Bambu by Sprout Social, Clearview Social, or Dynamic Signal for larger companies.