After you’ve created your content, you will need to plan which parts to release and when. You need to have a variety of content pieces that include long-form blogs, articles, videos, sponsored content, InMail, status updates, and infographics. It is also important that you find a way to measure your campaign’s performance. Remember, not everything that can be measured is the right thing to measure – make sure you identify the right metrics to accurately evaluate your progress.
You will also need to decide on how frequently to publish your content. Do you want to publish daily, weekly, or monthly? Creating your content schedule requires striking a delicate balance – you want to stay at the forefront of potential leads’ minds without being overwhelming.
The BEST Time to Post
You should post status updates no more than one or two times per day, and articles and blog posts no more than one to two times a week. Later on, we’ll cover starting your own LinkedIn Groups to create better results.
Once you’ve published your content, keep an eye on the comments so you can interact with those who are engaging with your content. LinkedIn’s measurement tools can help you increase your followers, click-throughs, and inquiries from viewers.