Releasing Your Content

After you’ve created your content, you will need to plan which parts to release and when. You need to have a variety of content that includes long-form blogs, articles, videos, sponsored content, InMail, status updates, and infographics. It is also important that you find a way to measure performance. Remember, not everything that can be measured is the right thing to measure – make sure you identify the right metrics to accurately evaluate your progress. 

You will also need to decide on how frequently to publish your content. Do you want to publish daily, weekly, or monthly? You have to strike a delicate balance because you want to stay at the forefront of potential leads’ minds without being overwhelming.

The BEST Time to Post

You should post status updates no more than one or two times per day, and articles and blog posts no more than one to two times a week. Later on, we’ll cover starting your own group to create solid results.

Once you’ve published your content, keep an eye on the comments so you can interact with those who are commenting or sharing the article with their network. LinkedIn’s measurement tools can help you to increase your followers, click-throughs, and inquiries from viewers.