Knowing your audience well is going to define the success of your social media marketing strategy. Audience targeting can make or break your social media marketing efforts.
This means that you have to learn all about the audience that you’re going to talk to even before you start posting content.
Creating audience personas can help you to define who is in your target audience. An audience persona is simply the average description of the typical member of your target audience, including its demographic information, its location, its interests, its online behaviors, and wherein the buying cycle it is.
By creating audience personas, you will be able to better tailor your social media marketing strategy.