Step 5 – Monitor Your Competitors

Monitor Your Competitors

You can monitor your most successful competitors to check the sentiment around their brands, to identify relevant industry keywords, search terms and trends, as well as to understand their social media marketing strategies. This will help you to reverse-engineer their formulas.

When monitoring your competitors, you should take note of the following criteria:

  • What are their main distribution channels?
  • What are they doing well? What could they improve?
  • What type of content are they producing, and how is it performing?