The Benefits of Starting Your Own Group

If you are unable to find a group that meets your needs, you might want to consider starting your own LinkedIn Group. Creating your own group has a multitude of benefits, especially if you are a company focused on B2B sales. 

Enhances Your Profile

When you create a group on LinkedIn, your name as the creator will be featured as the owner of the group. Being able to successfully run a group will help you be perceived as a thought leader in your industry. The more you contribute to the group personally by interacting with members and offering valuable content, the more you will build your credibility and be considered as an expert in your niche. 

Although Richard Branson of the Virgin Group was the first LinkedIn influencer to reach a million followers, the co-founder of Microsoft, Bill Gates is LinkedIn’s most-followed member, with 28,398,945 followers at the time this course was written. He grew 8 million followers in the past year!

Lets You Send Weekly Emails

As the creator of a LinkedIn group, you are given the ability to send emails to your members every week. This provides a great opportunity to gain attention by sending your members the links to content relating to the group subject matter. 

Drives Traffic to Your Website

There are a few ways that you can use your LinkedIn group to drive traffic to your website or blog.

  • Add your URL to the group profile to gain more exposure. 
  • Include your URL in the welcome message that you send to the group.
  • Include your URL when you send valuable content to your members in your weekly email.
  • Create discussions within the group while including your URL.

Builds a Community

People love to be part of a community and join with like-minded people and engage in discussions – it’s human nature. If you are the creator of a thriving group on LinkedIn, you can bring people together and help them make connections. This will create trust with your members and goodwill for you and your brand. 

Expands Your Personal Network

Creating a group on LinkedIn is a great way to build connections with others. If your group is active, members are going to connect with you because you are the authority and will receive numerous invitations to connect with other LinkedIn members. 

Generating Prospects

One item you should focus on is creating a ‘Welcome Message.’ A welcome message is a message that people are sent as soon as they join your group.  If you want to create a welcome message, do the following:

Go to the page where you can manage the settings for your group. Then, pick the ‘Templates’ option in the drop-down menu.

There you will see the Welcome Message template as well as other custom options. 

When you send out your initial welcome message and thank people for joining your group, you can include details and benefits of joining the group, provide a brief background of yourself, and write a short description of how the group will support the new member. You can also invite them to join your newsletter, connect personally, or to connect on other social networks.  

LinkedIn Groups are a great way to become active on the social networking platform and can help you get connected with potential colleagues, customers, and other thought leaders in your industry.