Utilizing Video Ads on LinkedIn

When asked to choose if they preferred video or written content, 59% of executives said they would choose video content. This allows LinkedIn users to see a more “human” side of businesses, making brands more approachable.

Video ads can be utilized for all aspects of your marketing funnel and make it easy to share your brand and customer success stories with your audience. When you create your video ad, you should put the most important information in the first two to three seconds so that you can grab the viewer’s attention. With video ads, you can give previews to webinars, offer demos of your products, and explain upcoming events. 

LinkedIn has introduced filters for its LinkedIn videos and native video ads as part of sponsored content offerings, allowing businesses to share their own video content. Before this, video content was only available for individual member user accounts. What differentiates video ads from others is that you can choose targeting options such as job title, location, and company size, and apply advanced features like remarketing and matched audience integration.

Since the beta launch of Sponsored Content, LinkedIn reports that users spent 3x more time watching videos than viewing static content. During the limited or beta release of LinkedIn Video, it was found that videos were shared 20 times more than any other type of content.